Molton Brown recently celebrated a landmark anniversary – 40 years.

Molton Brown began hand-mixing products above a salon in London’s South Molton Street in 1973 to becoming the global luxury brand it is today – with products available in over 70 countries worldwide.

The brand held a celebratory event at the Institute of Contemporary Arts, London with British fashion designed Giles Deacon and a range of VIP guests. The party’s theme? “Blending with attitude,” according to the company.

To reflect its heritage, the party space resembled a seventies-inspired luxury apartment. Guests listened to DJ sets from History Clock founder Nathan Gregory Wilkins and Deacon himself, as well as an acoustic set from singer-songwriter Delilah.

To commemorate its 40th, Molton Brown partnered with Deacon to create a limited edition snuff lid for its Patchouli & Saffron candle, which is a 1970s-inspired fragrance that also includes leather and oudh.

The lid’s design evokes Deacon’s playful style, and is decorated with engraving. It will be exclusively sold in-store at Harrods and online at the brand’s UK website – and only 400 of the snuff lids are being produced.

Speaking about the project Deacon said: “I love Molton Brown – it’s a brand I have grown up with. They have always been champions of quirky, colorful design and are proud of their strong British heritage which is something I admire. I wanted to create a timeless design that nods to seventies London style – a bit eccentric but fun with a sense of humor.”